ACLU of Arizona Annual Report
11×18” poster
Front: Custom illustration
Back: Financials and highlights
Working closely with the Development Team, I produced a series of conceptual sketches to capture the organization’s identity and social advocacy. This selected design was chosen for its ability to synthesize the iconic landscape of Arizona with the energy of the ACLU brand.
Alternative Illustration
This concept explored a warmer color palette; however, through the internal review process, we determined that the aesthetic didn't quite capture the Arizona desert. We also pivoted a from the copy to avoid overused tropes in favor of a phrase that’s more commonly used within the organization.